Clayton l. sMITH

Digital Experience Architect
Omni-Channel Campaign Design
Audience Development
MarTec Implementation
Platform Adoption
Process Enablement
Measurement Strategy
Optimization Roadmap
Performance Marketing

About Me

I am a Digital Experience Architect with experience designing full-stack strategy and technology solutions for businesses who want to improve their digital performance and customer experience strategies. Let's build and optimize together.


Digiperformance CG - Bellevue, WA
Owner, Managing Partner
July 2018 — Present
- Digital Experimentation Strategy for Business Development Research
- Digital Marketing Strategy Development and Execution
- Facebook/Instagram Campaign Development, Audience Development, Optimization Strategy
- Facebook Attribution and Analytics Implementation
- Google Adwords Configuration, Management, Optimization
- Google Analytics Implementation, Management

T-Mobile - Bellevue, WA
Digital Platforms Manager (DMP, Audiences)
September 2018 — March 2019
- Managed Data Management Platform (Adobe Audience Manager) operations, architecture, data governance, and use case adoption.
- Partner with Marketing, Technology, and Optimization teams to design, implement, and measure digital learning/testing agendas
and personalization efforts across the enterprise
- Lead tiger teams through multiple enterprise-level personalization campaigns leveraging best practices of segmentation, experimental design, onboarding, and execution.
- Drive enterprise audience analysis and advanced segmentation across the organization - offline and online.
- Design and maintain technology solutions for capturing, importing, and exporting data within our Digital Marketing Solutions to facilitate personalization, data science, and attribution analysis.

T-Mobile - Bellevue, WA
Senior Digital Solutions Architect
August 2015 — December 2017
- Lead our enterprise digital analytics tagging and solutions efforts.
- Managed solution design for multiple websites and properties for various business units.
- Designed digital data layer and data capture solutions for our digital platforms.
- Managed web analytics platform governance and data quality.
- Trained new analysts and technologists on web analytics and our solutions
- Configured all inbound and outbound integrations
- Developed web analytics reporting and segmentation for analytics teams

Pointmarc, A Merkle Company
Web Analytics Solutions Architect
October 2014 — August 2015
- Lead requirements gathering meetings to translate business requirements into technical specifications
- Perform audits and evaluations of analytics deployments
- Design measurement solutions for Adobe Analytics (SiteCatalyst) and other web analytics platforms such as WEDCS, Coremetrics, and Google Analytics.
- Clearly communicate analytics requirements to development teams and oversee deployments of measurement solutions
- Design data governance policies and processes to ensure clean data capture.
- Ensure implementation and data terminology documentation is accurate and user friendly.
- Manage tool Admin consoles and database configurations.

Pointmarc, A Merkle Company
Senior Web Analyst
October 2014 — August 2015
- Advise and align with clients on their digital measurement strategy by working to define a prioritized list of business objectives and their respective success metrics.
- Extract, shape, and visualize client data to provide meaningful recommendations and insights to optimize their digital marketing and content creation efforts.
- Mastered the art of querying log-file databases with various tool-sets and with differing tagging implementations. This includes advanced and sophisticated segment creation as well as Q&A'ing data capture.
- Build beautiful visualizations, dashboards, and presentations to effectively communicate findings and recommendations.
- Work intimately with stakeholders to ensure satisfaction and to guarantee delivery is aligned with expectations


University of Washington — Seattle, WA
Bachelor’s Degree, Biochemistry
Bachelor’s Degree, Psychology


Digital Performance